Android One storm could upset Samsung and Sony
Android One is about to be launced within few weeks and while it will be major hit for Google and its partners, it could well make other vendors upset.
Android One is Google’s dream project to enable budget user complete and smooth Android experience and to get another next billion users to Android within short time. In order to achieve the objective Google has partnered with Micromax, Karbonn, Spice, Intex and Celkon.
Android One will be reference hardware and Google will take care of all software updates just like the Nexus devices. So users do not need to worry about software updates for next 18months as Google seeds all software updates to devices released between 18 months from device launch.
Why Android One will spell trouble for Samsung and Sony?
Samsung already struggling with the loosing market share in mid-range device due to Chine and Local manufacturers, will have more threat with Google backing them. It will upset Sony too but as most Sony users are brand conscious and love their design Sony might well be able to cope up with challenge created by Android One devices.
Android One ambitious plan to launch below $100 is under trouble as manufacturer feel other products from those stable won’t attract customers, so Android One may now launch at a bit higher price, still lesser then competition.
Anyways lets wait and watch the war of mid rangers which is all set to begin very soon.