Micromax has launched a new brand Yu which will work independently and all handsets launched under Yu rand will be up for sales online only. Moreover Micromax has partnered with CyanogenMod as we reported earlier and this partnership is for their new brand Yu smartphones only.
The first smartphone from Yu Televentures which is wholly owned subsidiary of Micromax will be arriving as soon as in December with Cyanogen Mod built in. It will essentially be a budget device and cater to younger audience.
As per Micromax founder Rahul Sharma company will be launching apart from smartphones, wearable like smart bands and t-shirts and similar to Xiaomi user can root their device without loosing warranty.
He said “We’re targeting all tech enthusiasts who will be able to bootstrap the device and play with it”
So now Micromax is looking to battle Xiaomi aka Mi at its own game. Who emerges victorious is for time to tell till then we can only say consumers are in for some delight.