BlackBerry Classic brings together the Classic keyboard with smartness for $449.

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BlackBerry just launched the BlackBerry Classic, their latest smartphone with a full QWERTY physical keyboard at an event in New York. BlackBerry Classic is the same old Blackberry powerhouse users loved before. Its pre-order campaign even kicked off weeks before the premiere, for $449.

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It comes with a 3.5-inch (720 x 720 pixels) touch screen display covered with a Gorilla Glass 3 at 294 PPI pixel density. This makes it largest ever display on a BlackBerry QWERTY smartphone, larger than the BlackBerry Q10 that was launched last year. It has a 35-key QWERTY physical backlit keyboard with wider layout and larger sculpted keys and navigation keys.

It is powered by a 1.5 GHz dual-core Qualcomm Snapdragon S4 processor, packs a 2GB RAM, 16GB of inbuilt memory and supports microSD cards up to 128GB. The 2515 mAh battery proises of up to 22 hours of mixed battery life. It runs on BlackBerry 10.3.1 OS which is both touch and type optimized.

“It’s going to be a niche product based around enterprise, based around security and pockets of the world where there is still strengths. The future of this company is not the hardware,” BGC analyst Colin Gillis said.

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The rear of the phone houses a 8-megapixels camera with LED flash and supports 1080p video capture while the front camera is of 2-megapixels for decent selfies and hig quality video chatting. In terms of connectivity it banks on WiFi a/b/g/n, Bluetooth 4.0 and GPS and the device is priced $449. Considering the price price seems unjustified but if you keep in mind the essence of Blackberry a loyalist would have paid even more than $449 so its good for niche audience who likes a physical keyboard and Blackberry devices.

 

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