Asus aims high 30Million Smartphone in 2015


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Asus had a solid 2014 with growth in smartphone segment with clever priced smartphone along with competitive hardware. This year seems no different with many users awaiting Zenfone 2 arrival it should fly off shelves initially.

Asus Zenfone 2

However Asus has aimed to sell over 30-million smartphone in 2015 as quoted by Asustek chairman, Jonney Shih himself in Chinese media which is pretty bold. Almost 1/3rd i.e 10-million units will be sold in China itself. It is not a difficult target for company like Asus to sell 30-million smartphones but inn order to do so it needs to iron the kinks.

Firstly brand perception and service is key in most South Asian markets where smartphone sales is growing rapidly and Asus has almost no presence in USA and very little presence in Europe which should be fixed as soon as possible as Asus Zenfone 2 has an enormous fan following.

If Asus is able to pump in few more value for money devices this target is easily achievable. With Global launch of Asus Zenfone 2 it will be clear how will Asus fare in future.

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