Rise of Oppo, Vivo and Oneplus
A couple of years ago Oppo, Vivo and Oneplus entered India and now they have established themselves as leaders from followers.
Lets analyze how they went on to achieve this feat.
But first let us clarify Oppo, Vivo and Oneplus are like siblings and their parent being BKK Group. They have mastered the art of deception and also has product in every segment.
Oppo rose to fandom thanks to heavy advertising and marketing. The retail footprint and support to retailers from Oppo is highest in market. Moreover sponsoring Bigg Boss and having selfies from many popular TV actors helped boost brand image.
In case of Vivo sponsoring the biggest spprts event in World’s second largest country has made customers aware of brand. The marketing is very similar to Oppo and the approach of Oppo and Vivo is if one doesn’t like Oppo probably they will buy Vivo and vice versa.
For Oneplus they just rose to international fame all coz of low cost smartphone with flagship experience. Also the product offers much more than it price hence its stock runs faster than other brands.
Oppo products have a good camera and is specially optimized for social network, without need of any other app, while Vivo has better overall smartphone and yet they are priced substantially lower than Samsung.
All of this has made Oppo, Vivo and Oneplus rise upwards and in coming years it won’t slow down as online only sales is failing to make an impact in India and retail is still preferred mode of smartphone sales. Oppo and Vivo smartly focused on retail and Oneplus filling the online exclusive gap is probably the best strategy by BKK Group.